Be Your Own KOL: The Power of Content Marketing

At our third Sunway Alumni Networking Mixer and Professional Development session of the year, we had the privilege of delving into the power of content marketing. Leading the discussion was none other than our esteemed SMLS alumnus, Adrian Chia, currently the Group Head of Video Media Operations at WapCar Autofun and a well-known figure in the automotive industry.

With a wealth of experience, Adrian shared invaluable insights on leveraging the right platforms and best practices to market content effectively in the digital age. In today’s crowded online space, where content fatigue is a common challenge, Adrian emphasised the importance of identifying the most efficient strategies to help our brands stand out.

During the engaging Q&A session, Adrian was generous with his knowledge, addressing numerous questions from eager alumni keen to explore the world of content marketing. For those just starting out, Adrian’s advice was simple yet powerful: begin with what you have and take that first step into content creation. While it might seem daunting at first, the key is to start and learn along the way. 

Entrepreneurs and personal brand builders in the audience were particularly interested in learning about the optimal times to publish posts, the most effective languages to use, and the types of content that resonate with audiences. Adrian’s response highlighted that there isn’t a one-size-fits-all approach; understanding your target audience is crucial. He encouraged everyone to closely analyse the insights and performance of their content, using this data to continually refine and improve their strategies.

Overall, the session was not only informative but also energising, offering a deeper understanding of the dynamic landscape of digital marketing. We extend our heartfelt thanks to Adrian for his time and for sharing his expertise so generously.

We hope everyone enjoyed the session and made valuable connections within our alumni community.